Matt Benjamin
For Boulder 

Project Details

Matt Benjamin and his team were in need of a refreshed logo identity design for their 2021 Boulder, CO campaign.

We set out to design a mark that was fun and unique while still being easily legible on signage and various print needs. He sought a visual solution that fit his campaign themes as well as incorporated a level of flexibility for future projects and endeavors. With that in mind, we approached this identity with the understanding that it needed to be simple, memorable and multifunctional.