• Devin Law

Imagine this: you find yourself with a solid logo, a brand that your audience connects with, and consistent design solutions across all touchpoints… Now what?


After spending time and energy on ramping up their branding, many companies find themselves at an inevitable lull. They checked all the boxes, did everything they believed should be completed to build a wonderful visual experience for their customers. However, it’s not enough to simply have a consistent look and feel anymore. Technology keeps evolving and the pressure to keep the click-through rates elevated is a never ending battle.


Within our ever changing world, brands are beginning to realize the need to maintain a presence on social media. At first it was simply ensuring a regular posting schedule. Then it was staying ahead of trending hashtags. Now, with the rise in platforms like TikTok and Instagram Reels, we are seeing a greater need for motion graphics and animation to maintain viewers' attention and interest.


It may seem daunting with a sea of visual motion software selections, but animation is a surprisingly low risk, high reward solution to connect with your audience. Follow along as we break down the process into three steps to demonstrate how easy animation solutions can be when you partner with the right studio!



1. ORGANIZE THE FILE

We begin by gathering the proper logo files from our clients and break them into smaller chunks for easier movement options. We do this within Illustrator, which is a software that integrates nicely with After Effects, our favorite platform to animate in. Adobe's software solutions are the standard in our industry and can be challenging to learn on your own. Partnering with experts makes visual processes smooth and the final results as perfect as can be!




2. THE MOVEMENTS

We spend the majority of our design time on small movements that help this two-dimensional creation feel alive. Blinking, bouncing, and scaling are the small details we use to bring the animation to life. We analyze within our studio over several feedback sessions and take note of areas for improvement. After we feel satisfied, we spend time with our client and their team to gather reactions and work through adjustments.



3. THE FINAL ANIMATION

After we have approved both internally and with the client and team, we begin to wrap this project up and work through the files! Animation is important across all social media platforms, so ensuring the final product is scaled and fitted appropriately is our highest priority. The goal of animating is to WOW and engage audiences across all platforms, so finessing the final files is time well spent!


Are you ready to work with Studio Half Caff on your next animation project or curious to learn more about our process? Click the link below!



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  • Devin Law

What visual elements do you associate with your brand? The first thing that likely comes to mind is your logo. Perhaps the website or social media channels your team maintains. But what about something a bit more traditional?


Illustration has often been categorized as a formal art practice, reserved for literature, articles and other classic forms of content consumption. In a sea of competitive brands seeking to promote their unique product, modern marketing techniques are in need of fresh strategies. As our world becomes increasingly digitized, we believe there is an ever growing demand for the traditional and skill-based talent that illustrators specialize in.

Credit: Megan Stout

Over recent years, consumers have been trained to scroll through waves of content, often bypassing anything resembling an advertisement. Because of this constant inundation of media, audiences often miss valuable resources or solutions that could be a fit for them. Here at Studio Half Caff, we have grown a network of talented illustrators who help differentiate a brand's voice to elevate their message and gain more traction in their industry.


We partner with amazing illustrators like Megan Stout who bring value to the visual representation of a brand by providing unique and customized hand drawn solutions that attract viewers to a brand’s website, resources and social media avenues. She utilizes modern and playful techniques which connect with audiences and make them more likely to share within their own networks. Simply put, this means more eyes on the content as well as more clicks and visits to the site.


We work hand in hand with our clients and illustrators to develop solutions for content needs like marketing materials, packaging, and website graphics that help add a new level of detail and personality to the brand.


Credit: Megan Stout

Megan’s specific talents paired with appropriate brand positioning and content creation help to incorporate a level of unique expertise and thought leadership to the brands we service. Quite frankly, well-written content on its own will not cut through the noise in our modern era. The brands that understand the need for finely crafted visual solutions alongside their valuable content offerings are the ones that will attract the widest audience. This ensures those individuals interacting with the media feel the time and attention paid to media and products.


We truly believe spending more time on creative assets and incorporating elements of illustration to company's visual presence is the future of branding.


Want to learn more about working with illustrators to create amazing custom visual experiences? Click here



To see more of Megan’s work, visit her website or connect with her on Instagram.


  • Devin Law

Designing a logo is no small task. The designer and brand must work hand in hand to build something that speaks to the audience, is easily recognizable, and has long term lasting power. Over the years, we have experienced many different workflows. Some are efficient... some are not. We aim to streamline our design process to make this easy (and even fun!!) for the brands we service. Take a walk with us through a simplified version of the way we tackle a new client logo project.



1. Mood Board

After an introductory call where we discuss needs, audience and project specs, we share a mood board with our client. Sometimes called an inspiration board, this document pulls together ideas and examples of existing work to narrow down potential design directions. Without this step, the possibilities are endless and we won't be speaking with the same visual language. By creating this collage or presentation of samples and inspiration, we can begin to narrow in and align our views and expectations for the final product and ensure the client's needs are. being met!


This is the perfect stage for the team we are working with to express their insight of the brand and help shape the path we move down.



2. Iterations

Once we agree on a general vision and visual tone to move towards, we get to work. We spend the next chunk of our determined timeline creating, analyzing, and revising explorations that we feel are successful and achieve whatever the client’s needs or challenges may be.


We then pull together the best of the best and create a presentation to walk the client through the ideas, designs, and intentions. At this stage, we are getting into deep and meaningful discussion. The number one goal is to provide our client with not only a beautiful design, but the understanding and purpose of solid branding as well as the strategy behind it. We gather the reactions of the client and team to take note of new ideas that emerge from the conversations.





3. Revise and Finalize

After discussing the logo versions and singling out the most successful direction, we return to the design phase and fine-tune or revise the mark to give it the deep consideration it deserves.


This is where we get into the nitty gritty: measuring and aligning, perfecting the typography and color, reviewing the scale large and small across all media types. This attention to detail makes our hearts sing and our clients feel they are getting a strong and sturdy final product.





4. Design In Action

At this point, we have solidified our design, made any necessary adjustments, and aligned the vision with our client. We are ready for action!


We design real-world mockups and visual aids to show the team exactly how this logo solution will behave in the wild. Perhaps in their industry they are in need of physical representations like billboards, menus, or vehicle wraps. We will show you exactly what to expect and provide you with the tools to get the job done right. Likely, this logo will appear in smaller scales like websites, business cards, or branded documents. We make sure that everyone involved feels the brand’s needs are being met and that we are delivering on our promise for a solution that WOWs.


We end by creating a style guide and brand use documents to empower the client and internal teams with knowledge and confidence. We want to make sure the client is an expert on their logo to ensure the highest quality of consistency across the brand. Setting up internal rules and systems helps everyone deliver a unified, branded experience that ensures the audience admires the attention to detail.



Want to learn more about our process? Click here to see how we break down our projects to create a seamless and enjoyable creative experience!






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